Another Google Reader topic today to follow on from my last post. This annoyance has been bugging me for a while and I’ve found a solution to it today.

More and more webmasters and bloggers are using FeedBurner to manage their RSS feeds. FeedBurner has introduced a feature which allows tracking of feed clicks in Google Analytics so as to track visitors from FeedBurner feeds. Problem is that when Google Analytics tracks FeedBurner visitors, it appends the feed item URL with Google Analytics tags, e.g. utm_source=feedburner, utm_medium=feed, etc. I’m sure you’ve all seen this. If you hover over the link to the feed URL in Google Reader before clicking it, it will start something like http://feedproxy.google.com…. Just as an example, here’s what appeared in the browser address bar after I clicked a link in Google Reader to a web page on Techie Buzz:

http://techie-buzz.com/google-chrome/google-chrome-now-supports-greasemonkey-scripts.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+techiebuzz+%28Techie+buzz%29&utm_content=Google+Reader

Pretty ugly. If you now bookmark that web page in Delicious or Diigo, all the tracking stuff is included in the link. I don’t know about you but I just want to bookmark the URL of the web page without all that tracking data. So from the above URL, I just want:

http://techie-buzz.com/google-chrome/google-chrome-now-supports-greasemonkey-scripts.html

You could of course delete all that stuff off the end before you bookmark it, but there’s a simpler way to remove this tracking data in Firefox and Google Chrome. In Firefox, it involves installing a Greasemonkey script, while in Chrome you just install an extension.

Firefox: Greasemonkey script to remove FeedBurner tracking data

First you have to install Greasemonkey. If you haven’t already done this, visit my last post for more info. Then install the FeedBurner Tracking Query Stripper from here. Once installed, when you click a link in Google Reader, the URL will load initially showing the tracking data then, after a second or two, it will magically disappear.

Chrome: Unburner extension to remove Feedburner tracking data

If Google Chrome is your browser, then install the Unburner extension from here. Again, once installed, when you click a link in Google Reader, the URL will load initially showing the tracking data then it will be stripped out.

Now when you follow a link in Google Reader in Firefox or Chrome, all the tracking analytics will be stripped out and the web page will load as it should.