It’s common knowledge in SEO circles that not posting frequently and regularly will decrease your blog page rank and probably lead to a drop in RSS feed subscribers. What I don’t accept is the advice I’ve occasionally read on some blogs that if you’re suffering from feed overload and looking to prune back your RSS subscriptions, you should unsubscribe from blogs which don’t update frequently and regularly.
As I see it, the most important consideration in unsubscribing should be content. If a blog is offering interesting fresh content, even if on an irregular basis, I would keep my subscription. Having said that, if the blog is clearly stagnating with no posts for the previous 3 or 4 months, I might just drop it, unless the blogger has posted good reasons for taking a break.
Lighten the load
When you think about it, cutting back on blogs which update only occasionally isn’t going to have much effect on your blog overload. What you should be aiming to do is cut the blogs whose content isn’t interesting to you anymore, or the blogs which are pushing out poor content just to achieve a daily post target. In addition, in the tech space there are quite a few blogs which just reblog tech news and press releases. You don’t need this duplication so cut out a few of these. All these are the culprits in overloading your blog feed.
Spare a thought for the blogger
If you’re blogging in your spare time and aren’t a full-time blogger, it certainly isn’t easy to push out good fresh content on a daily basis. I blog in my spare time and put out posts when I can. And good unique blog ideas don’t come daily. In addition, the research which goes into make a good post may take a couple of days in your spare time. I only manage to post at most 3 times a week, but it can be as little as once a fortnight. So far I haven’t put adverts on my blog so I get no monetary reward for blogging. I do it for the enjoyment. So don’t penalize the part-time or occasional blogger who hasn’t taken the step to full-time blogging or perhaps just doesn’t want to.
And if you are a full-time blogger, take a few days off now and again to recharge. You’ll almost certainly return with fresher content and have developed a few ideas in the meantime.
Content is king
This should be the main focus on whether to unsubscribe from a blog feed. If a blogger is pushing out good fresh content which is of interest to you, keep subscribing even if they do post on an irregular basis. And if you do like a post, try and thank them in the blog comments or share their post in your social network. It may be the only reward they get for their efforts.
Update (11th September 2010): Here’s an interesting blog post backing up the premise that less is more and that it’s quality that counts: Why posting less can improve your blog
The case for continuing to subscribe to blogs which don’t update frequently and regularly is a post from Tech and Life. If you’re reading it in full elsewhere, it’s been copied without consent. Please go to Tech and Life to read the original post and many others in the archive.